Connecting quality people feels good. There’s real satisfaction in helping a friend find just the right doctor, matching a talented person to her first client, or simply being the one able to say, “I know just who can help you.”
I want to help you, and there are oodles of others who want to as well. That’s why it’s really helpful if you can describe whatever it is that you do in a simple phrase. A phrase that’s easy to remember and understand. Let’s call it a snapshot:
“I help professional athletes get their heads on straight.” (Marc Levine)
“I teach investors from dabblers to day traders.” (Stephanie Radkay)
“I’m a seminar leader specializing in Administrative Assistant training.” (Jean Franzblau)
Keep your snapshot simple. Write a mediocre one and try it out on people so you can make it better. I’ll be your guinea pig. Email me your snapshot ; I’ll be happy to give you feedback.
Jean Making-It-Snappy Franzblau
